The SSD picked up pace in the past year or so and there are people clearly buying them, along with traditional hard drives. In a news story by Digitimes, Kingston’s Manager of sales for flash memory, Nathan Su stated that the sale of SSDs in 2012 should increase by quite a lot. The reason for this is the average pricing of NAND flash memory. The price of 1GB of NAND flash is said to fall to around a dollar. Su expects SSD sales to rise in the second half of 2012. The cost of flash memory is something that has always made SSDs expensive and this is expected to change next year. Flash memory manufacturers will also move to a more efficient 19nm fabrication process.
Another reason that’s likely to make SSDs popular is the current increase in price of hard drives. The cost of hard drives has risen, close to 150 percent in some countries and is likely to remain like that through 2012. There’s also a shortage of low-capacity industrial grade drives, which Kingston hopes will work in their favour. Kingston is slowly moving away from its module business and focusing more on the NAND Flash business, which it believes will bloom in the years to come.
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