More than two-fifths of the UK's population owns a smartphone, according to recent research.
The study, carried out by Kantar Worldpanel Comtech, also found that more than two-thirds of all mobile phone purchases are smartphones, with almost half (49.9 per cent) of them powered by Google's Android operating system.
Of the Android phones, HTC is the leading manufacturer with 44.8 per cent of sales. However, both BlackBerry and Apple's iPhone handsets sold more than any single Android phone manufacturer, with 22.5 per cent and 18.5 per cent respectively.
Dominic Sunnebo, of Kantar Worldpanel Comtech, suggested that Android users tended to remain loyal to Google's operating system but not to the handset maker, representing a threat to the market leaders as more devices become available.
'Manufacturers need to work harder than ever to make their proposition stand out to customers,' he added.
Google recently announced the launch of an upgrade to its Nexus S smartphone, the Galaxy Nexus, which will go on sale this month (November).
The study, carried out by Kantar Worldpanel Comtech, also found that more than two-thirds of all mobile phone purchases are smartphones, with almost half (49.9 per cent) of them powered by Google's Android operating system.
Of the Android phones, HTC is the leading manufacturer with 44.8 per cent of sales. However, both BlackBerry and Apple's iPhone handsets sold more than any single Android phone manufacturer, with 22.5 per cent and 18.5 per cent respectively.
Dominic Sunnebo, of Kantar Worldpanel Comtech, suggested that Android users tended to remain loyal to Google's operating system but not to the handset maker, representing a threat to the market leaders as more devices become available.
'Manufacturers need to work harder than ever to make their proposition stand out to customers,' he added.
Google recently announced the launch of an upgrade to its Nexus S smartphone, the Galaxy Nexus, which will go on sale this month (November).
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