One day after Microsoft accused Google
of bypassing cookie-related security features in its Internet Explorer
browser, a Redmond-backed video has surfaced that attacks Google Apps.
The video, dubbed "Googlighting," channels the 80s TV show Moonlighting
and was uploaded to YouTube by Microsoft yesterday. It features an
over-confident salesman clad in a white suit and a multi-colored tie
reminiscent of the Google logo. He arrives late to a pitch meeting and
makes a rather half-assed attempt to sell Google Apps.
"Wait, you want us to be your lab rats?" a female executive asks the
Google pitchman after he proposes rolling out Google Apps across her
entire company. "Pioneer," he interjects.
Her line of questioning then attacks features Microsoft considers to
be lacking in Google Apps, from spell check and sufficient offline
access to frequent software updates.
"I could come to work and the software could be different than the day before?" the female exec asks.
"Different, better, completely gone, who knows what the future holds for Google Apps?" the Google employee responds.
A singer then emerges from the corner to suggest that Google's recent house-cleaning efforts
might ultimately result in the demise of Google Apps. The search giant
killed off Gears, Wave, and Buzz - why not Google Apps? "If Google Apps
meets its grave, your business is hosed," the singer croons.
"Beware the Googlighting Stranger," the ad ends.
This is not the first time Microsoft has attacked Google in video form. In July, the Microsoft Office 365 team created a spoof video
for its sales conference that poked fun at Gmail. "Gmail Man" featured
an unctuous, cloying mail carrier who looked through people's
correspondence to identify "keywords" for advertising opportunities.
The ad comes as Google is moving in on Microsoft's business, offering
businesses cloud-based services that are cheaper than Microsoft's suite
of offerings - switch out Exchange for Gmail and Apps for Office, for
example. Microsoft, however, has hit back on issues of security and
reliability. Google, meanwhile, has also gone after Microsoft Windows
with its Chromebook line of Web-based notebooks.
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