Tuesday, February 7, 2012

The Mobile Internet Explosion In India


The interesting revolution in internet usage through Mobile devices made it as target of all smart phone vendors to establish their market in India. Came across this really interesting presentation about the growth of mobile internet in India. 

Three factoids that strike me as being interesting:
1. 71% of India’s population uses mobile phones – that is 858,370,000 individuals!

2. While there are so many mobile phones, internet penetration is still very low – as low as 8%.
3. 59% of India’s internet users only ever access the internet via mobile devices.

It’s interesting because coupled with the fact that 50% of India’s population is below the age of 25, most using mobile devices, that are internet-capable, and you have the perfect environment to use those devices as learning agents. An entire generation of Indians, will no longer associate the internet with computers, but with phones/tablets. So while some of the electronic learning revolution may have passed India by, it will be on the forefront of learning that leverages mobile technologies. I have no doubt in my mind that India will emerge as one of the leading markets in consuming and developing learning technologies based around mobile platforms.

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